By Funmilola Gboteku
QNET, a world life-style and wellness e-commerce direct-selling firm, has reiterated the necessity for shopper safety, moral enterprise practices, and public schooling to deal with fraudulent schemes exploiting its title.
Ms Marlene Kaur, Head of Communications, QNET International Group and Global Head of Public Relations, made the decision on Thursday throughout a webinar organised by the corporate.
The webinar was to allow journalists to share their experiences at its V-Convention 2026 in Penang, Malaysia.
Kaur mentioned whereas direct promoting presents individuals a platform to construct impartial gross sales companies, unauthorised people and teams generally misrepresent reliable corporations to deceive the general public.
She defined that misusing established manufacturers may blur the road between reliable direct-selling operations and fraud, making it essential for customers to confirm enterprise claims earlier than spending cash.
Kaur burdened that QNET maintained zero tolerance for unethical enterprise practices and was working to strengthen compliance frameworks, distributor schooling and shopper safety.
According to her, the general public wants correct details about how direct promoting works, together with the excellence between promoting merchandise and schemes that promise assured monetary returns, jobs or different advantages.
“Media organisations have an important role in helping the public understand complex business models through balanced, factual and responsible reporting,” Kaur mentioned.
Kaur described Nigeria as a key marketplace for QNET, saying the nation’s entrepreneurial spirit introduced alternatives for the corporate to broaden its attain and help impartial distributors.
Speaking on V-Convention, she highlighted it as a platform for bringing collectively entrepreneurs, enterprise leaders and distributors to be taught, trade experiences and look at developments within the firm’s enterprise.
According to her, the 2026 version attracted greater than 8,000 entrepreneurs and enterprise leaders from 30 international locations.
Kaur mentioned the occasion additionally showcased merchandise throughout QNET’s wellness, personal-care and life-style portfolio, together with the Amezcua GX-1 Bio-Reset System and Physio Radiance AURA skincare vary amongst others.
On his half, Cherif Sarr, Regional General Manager for Central and West Africa at QNET, mentioned the corporate was utilizing public schooling, monetary literacy initiatives and distributor coaching to assist individuals recognise fraudulent schemes and perceive reliable direct promoting.
“The company’s “Say NO” consciousness marketing campaign was designed to coach communities about scams and misleading actions involving the unauthorised use of established firm names,” Sarr mentioned.
He additionally highlighted FinGreen, QNET’s monetary literacy programme, which he mentioned was serving to younger individuals and girls recognise potential fraud and make extra knowledgeable monetary choices.
Sarr additional defined that QNET was strengthening its know-your-customer processes to establish suspicious exercise and tackle unauthorised operations related to its title.
He mentioned the corporate was additionally investing in coaching for impartial distributors by QLEARN, its digital studying academy, which covers digital advertising, enterprise administration and moral conduct.
Sarr emphasised the necessity for continued engagement with regulators, the media, shopper teams and different stakeholders to enhance public understanding of reliable direct promoting.
Sharing his expertise, Mr Francis Sule, a broadcaster and content material creator, mentioned attending the V-Convention 2026 allowed him to be taught extra about QNET after listening to totally different accounts concerning the firm earlier than the journey.
Sule mentioned the dimensions of the gathering, which introduced collectively hundreds of individuals from totally different international locations, stood out for him, alongside the product demonstrations and alternatives to work together with individuals.
He suggested members of the general public to confirm info earlier than partaking with any enterprise alternative, stressing the significance of constructing choices primarily based on credible info slightly than assumptions.
Friday Olokor, a senior correspondent with Arise News Television, mentioned the conference gave him a broader understanding of QNET’s management, merchandise and worldwide operations.
Olokor mentioned the occasion offered alternatives to watch the corporate’s actions and work together with individuals concerned in its enterprise, giving him a extra knowledgeable perspective on the organisation.
Mrs Royale Ibeh, a journalist and editor with BusinessDay, mentioned her expertise at QNET’s V-Convention 2024 drew her consideration to the corporate’s use of science and know-how in presenting a few of its merchandise.
Ibeh additionally urged QNET to leverage its direct-selling enterprise mannequin to create extra financial alternatives and jobs for Nigerians.
Mr Prince Osuagwu, Head of High-Tech Desk, Vanguard Newspapers, mentioned he initially approached QNET with skepticism earlier than attending one in all its conventions in 2022.
Osuagwu mentioned his impression modified after he met entrepreneurs, noticed the corporate’s actions and listened to individuals describe their experiences.
He burdened that media engagement ought to include clear details about the corporate’s enterprise mannequin, merchandise and operations, to assist customers distinguish reliable actions from frauds misusing its title. (NAN)
Edited by Oluwafunke Ishola
