Vanessa Obioha
Harbour Point in Victoria Island, Lagos, was reworked into an experiential venue not too long ago as Mobile (*20*) and Sounds Limited (MSS) celebrated its twentieth anniversary with an immersive showcase of its work and evolution.
Tagged “The Art of Experience,” the celebration started at an entrance designed as an immersive maze, with every flip revealing a special chapter within the firm’s historical past. From its early days offering LED screens, a comparatively unfamiliar expertise on the time, to its enlargement into sound, lighting, staging and energy infrastructure for occasions, the shows supplied company a glimpse into the corporate’s progress. Ushers stationed at every flip offered particulars about its providers.
As the celebration gathered momentum, the corridor crammed with pals, household and associates who had been half of the journey of its founder, Tunbosun Kola-Daisi. From a profession in banking to constructing one of Nigeria’s sought-after occasion expertise firms, Kola-Daisi’s journey is a daring instance of when one refuses to surrender on his desires.
His aptitude for leisure is ingrained, proper from his secondary college days. It was not till the financial institution merger within the Sanusi period that he left the banking halls to pursue his leisure dream. After opening up leisure outfits, he later went into occasion manufacturing, beginning with LED (*20*). Today, the enterprise gives sound reinforcement for main venues, deploying screens throughout a number of occasions, offering energy infrastructure to assist operations, putting in promoting shows nationwide and reworking bodily areas into immersive expertise centres.
The firm additionally gives end-to-end manufacturing administration for occasions of various scales.
Reflecting on the journey, Kola-Daisi mentioned: “Twenty years ago, we entered an industry where the solutions we offered were largely unfamiliar and where belief in the future of event technology was limited. Today, as we celebrate this milestone, we are proud not only of what we have built, but of the role MSS has played in shaping an industry, creating opportunities and setting new standards for excellence.”
He mentioned the corporate’s subsequent chapter would concentrate on deeper innovation, strategic enlargement throughout Africa and “investing in the people who will drive the future of this industry.”
Guests wined and dined as comic Kenny Blaq, who co-hosted the occasion with Sola ‘Schullz’ Mogaji, entertained with jokes, whereas the Veentage Band offered the night’s musical accompaniment.A significant spotlight was the revealing of the corporate’s new brand and refreshed model identification, accompanied by a drone show that illuminated the Lagos skyline. The rebrand displays MSS’s progress from a screen-focused enterprise right into a broader occasion expertise supplier spanning sound, lighting, screens, manufacturing providers and immersive viewers experiences.
