Ebere Nwoji
CHI Life Assurance Limited, a subsidiary of Consolidated Hallmark Holdings Plc, has unveiled a brand new model advertising and marketing marketing campaign titled The Legacy: Golden Key of Assurance”.
The firm mentioned that is a part of actions marking this yr’s Customer Service Week.
CHI mentioned the marketing campaign, constructed across the promise “Always There. When Legacy Matters,” positioned CHI Life because the golden key to defending what issues at this time whereas serving to people and households safe a extra assured future.
Managing Director/CEO, CHI Life Assurance Limited, Mr Tope Ilesanmi , mentioned the marketing campaign highlighted CHI Life’s assurance and wealth preservation options, together with its Rent Secure Plan and Value Plus Plan, designed to assist clients defend their monetary aspirations and plan for the long run.
Ilesanmi, mentioned CHI Life positioned its personal individuals on the centre of the artistic execution, including that forward of the launch, workers had been invited to submit their pictures and movies for potential inclusion within the marketing campaign. He mentioned the response exceeded expectations, with employees members contributing enthusiastically to the initiative.
According to Ilesanmi, the chosen entries have been remodeled into cinematic, movie-inspired marketing campaign visuals that includes the actual faces and voices of CHI Life workers. He mentioned the consequence was a marketing campaign that sought to inform the story of legacy by way of the individuals who characterize the model day by day.
