Olawale Ajimotokan in Abuja
Halba Foods is positioning to contribute to Nigeria’s meals processing trade by way of an financial manufacturing technique centred on affordability, environment friendly manufacturing, scalable operations and regional commerce.
The Managing Director of Halba Rice Mills Ltd, Halifa Bala Rabiu, who spoke on the corporate’s enterprise plans, mentioned the corporate intends to develop a enterprise mannequin that makes important meals objects accessible to customers throughout totally different revenue ranges whereas increasing its footprint throughout West Africa.
Rabiu mentioned Halba Rice Mills seeks to tackle one of many challenges dealing with customers within the meals market; problem of buying important commodities in giant portions due to restricted buying energy.
“We want to come up with something new by making these items very affordable in a way that everyone can afford,” Rabiu mentioned, explaining that the technique would give attention to offering rice and edible oil in smaller package deal sizes.
Rather than concentrating solely on the standard 50-kilogramme and 25-kilogramme rice luggage, the corporate plans to introduce smaller choices, together with one-kilogramme and 500-gramme packs.
He added {that a} related strategy can be adopted for edible oil, with the goal of constructing smaller portions out there to customers who can’t afford to buy bigger volumes without delay.
Rabiu famous that affordability entails greater than lowering costs; it additionally requires making merchandise accessible to households and lower-income customers who want to purchase important meals objects in portions that match their rapid monetary capability.
