BUA Foods Plc has unveiled its Bakers Pride Flour model in Kano, attracting bakers, distributors and different stakeholders in the flour and baking trade.
The launch launched a product the corporate stated was designed to satisfy the on a regular basis wants of Nigerian bakers by combining constant high quality, reliable efficiency and flexibility throughout completely different baking purposes.
According to BUA Foods, Bakers Pride Flour is constructed round three pillars: Smart Choice, Dependable Baking and More Possibilities.
The firm stated the flour was developed to assist bakers in making commercially wise decisions whereas sustaining the standard of their completed merchandise.
Its purposes embody gurasa, a preferred flatbread in Northern Nigeria, typical bread loaves and different baked merchandise.
The firm stated the product’s versatility might allow bakers to diversify their choices, serve extra clients and
develop their companies.
Speaking on the launch, Managing Director of BUA Foods Plc, Engr. Ayodele Abioye, stated the introduction of Bakers Pride mirrored the corporate’s dedication to supporting bakers and serving as a dependable companion in their companies.
“We are opening a new chapter of opportunity—for greater consistency, stronger productivity, better value, and even greater pride in every product that leaves the oven,” Abioye stated.
He added that the flour was developed with an understanding of the realities of Nigerian bakers, promising dependable efficiency, constant high quality and confidence in each bake.
Also talking, Adewunmi Desalu, General Manager, Brand and Corporate Communications at BUA Foods, stated the product was designed with the sensible and business calls for of on a regular basis baking in thoughts.
“Baking is both a skill and a business. Bakers need to consider the quality of their finished products alongside the commercial realities of running their businesses,” she stated.
Desalu stated the corporate hoped to ascertain Bakers Pride as a model that bakers might confidently incorporate into their companies for bread-making and different baking wants.
The General Manager, Sales at BUA Foods, Alim Liman, highlighted the position of distributors, wholesalers and retailers in guaranteeing the product’s availability and acceptance in the market.
“Our distributors, wholesalers and retailers are critical partners in our success. Introducing a new product is only the first step; ensuring that it reaches the right markets, remains available to customers and earns a place in their businesses requires a shared commitment,” Liman stated.
He stated BUA Foods would work with commerce companions to increase distribution, enhance market availability and create worth throughout the provision chain.
The firm stated the launch types a part of its broader technique to increase its product portfolio, reply to market wants and strengthen relationships with bakers and commerce companions.
With its give attention to versatility, consistency and business worth, Bakers Pride Flour is being positioned as an extra possibility for bakers serving households and companies throughout Nigeria.
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