The Advertising Regulatory Council of Nigeria (ARCON) has honoured Chairman of Mindshare Communications Limited, Professor Osaren Philips Emokpae, with the Frontrunner Award for his pioneering contributions to Nigeria’s promoting trade, significantly in media unbiased observe.
The award was offered on the maiden version of the ceremony in Lagos, which introduced collectively captains of the promoting trade, authorities representatives and different distinguished visitors.
Organised by ARCON, the occasion is anticipated to grow to be an annual affair, offering a platform to have a good time people whose contributions have helped form the expansion and path of promoting observe in Nigeria.
With greater than three many years of expertise spanning advertising communications, strategic planning, media administration, training and entrepreneurship, Professor Emokpae has performed an element in shaping the event of Nigeria’s promoting trade. His contribution to media unbiased observe stands out, significantly his position in establishing the Media Independent Practitioners Association of Nigeria (MIPAN).
A scholar, strategist, educator and entrepreneur, Professor Emokpae started his profession at Unilever, the place he rose to the place of Senior Brand Manager for Household Cleaning Products. He later joined Insight Communications as an Account Director earlier than transferring to Troyka Holdings as its pioneer Group Executive Director, Strategic Planning.
During his 13 years at Troyka, he additionally served as Chief Executive Officer of All Seasons Mediacom Limited, which grew to become Nigeria’s first full-service media unbiased firm. The firm helped change the way in which media planning and shopping for had been approached within the nation’s promoting market.
His involvement in media unbiased observe grew out of a priority in regards to the want for advertisers to measure and justify their promoting expenditure extra scientifically. Working with different main practitioners, together with former classmates and colleagues from Lever Brothers, Professor Emokpae championed the formation of MIPAN and gave the affiliation its identify. Senator Akin Odunsi was invited to function its pioneer chairman, whereas Professor Emokpae grew to become its founding president. He later served as a trustee and patron of the affiliation. He and Dr Thorpe began a analysis programme to supply the mandatory information for scientific Media Planning.
His work on this space helped advance the case for specialised media planning and shopping for, in addition to media stock administration as a definite skilled observe inside Nigeria’s promoting trade.
Professor Emokpae is the founder and Chairman of Mindshare Communications Limited, an promoting and communications company in Nigeria. Beyond his company duties, he has contributed to the event of the career by way of educating, analysis, public lectures and mentorship.
His profession extends properly past promoting. Through the Havilah Open Door Group, he has constructed companies throughout training, consulting, promoting, safety, logistics, courier providers, export, buying and selling and occasions, creating employment alternatives for hundreds of individuals throughout Nigeria. He has additionally chaired the boards of LAPO Microfinance Bank and LAPO NGO for 21 years, alongside different board appointments.
Across enterprise and ministry, he has mentored younger leaders in Nigeria, the United Kingdom, the United States, Canada, Europe and the Caribbean, reflecting a dedication to management improvement that extends past the organisations he has led.
The Forerunner Award celebrates Professor Emokpae’s report of imaginative and prescient, pioneering effort and repair, with specific emphasis on his contribution to the expansion of Nigeria’s promoting trade and the development of media unbiased observe.
For Mindshare Communications, the award marks a proud second for the company and its Chairman, whose profession has bridged trade observe, scholarship, entrepreneurship, service and Ministry. The launch of the annual ARCON occasion additionally creates a possibility to have a good time the contributions of different practitioners whose work continues to affect the career.
