Aliko Dangote, Africa’s richest man, took a gaggle of Nigerian musicians, actors and content material creators on an unique tour of his refinery within the Lekki Free Zone, Lagos. And as a result of everyone seems to be speaking about Dangote nowadays, the plain query is: why invite entertainers to a refinery?
First, the plant itself. The Dangote refinery is designed to course of over 650,000 barrels of crude a day, making it one of many world’s largest single-train refineries. Reported to value greater than $20 billion, it’s meant to chop Nigeria’s reliance on imported gasoline and the {dollars} spent on it.
Dangote says his technology should do a greater job of partaking younger folks instantly. Most Nigerians are younger, and entertainers and creators can carry his Vision 2030 message to them, giving him attain.
Nigerian entertainers command audiences nicely past the nation’s borders, and their appearances and posts affect how hundreds of thousands of individuals encounter information about enterprise and politics, therefore the label ‘influencers’. A tour of an industrial web site palms them a narrative exterior their standard fare.
Dangote additionally praised the artistic sector, stating that Nigerian artists constructed international careers in music and movie with out state help. For him, the celebrities’ endorsement is value a lot since it could actually change how an industrial challenge is seen by the general public.
With the refinery totally operational, there’s speak that Dangote hopes high-earning entertainers will change into plenty-money traders, though nothing of the type has been made recognized to the general public.
The plant’s actual check is gasoline equipped and jobs created, and it retains drawing scrutiny from companies and shoppers. Then once more, influencers can do wonders, particularly with information which might be themselves already engaging.
