Progress Eyoh
Milestones usually make individuals look again. Tosin Adefeko, nevertheless, has all the time appeared extra fascinated with what comes subsequent. At 50, her story just isn’t solely about what she has achieved, but in addition about her willingness to continue learning, altering and constructing. That intuition has formed a profession spanning banking, media, advertising and marketing communications and entrepreneurship. More than a report of success, it’s a story of steady changing into. The thread operating via all of it is what she has helped make doable for others.
Today, Tosin fondly known as Tosh by her associates is the Founder and CEO of AT3 – The MUVMNT Agency, a model progress company that grew from the specialist communications consultancy she based years in the past. Her profession could look fastidiously deliberate in hindsight, however the path was removed from apparent. She studied English and Literary Studies and grew up round books, concepts and energetic dialog. Her father, the late Dr Femi Adekanye, was a banker, writer and former Chairman of Commerce Bank. Tosin has spoken about studying and enhancing his books, studying newspapers and enterprise magazines, following the information and debating present affairs. That early curiosity that will later form her work in communications was already taking root.
Her first main profession chapter, nevertheless, was banking. Tosin labored throughout 5 banks and constructed a profitable profession, however she got here to an uncomfortable conclusion: being good at one thing doesn’t all the time imply it’s the place you belong. At 31, she selected to change path. After incomes a grasp’s diploma in Marketing Communications in England, she returned to Nigeria and moved into media via Arise Magazine and NN24. She later sought a chance to study from one in every of Nigeria’s main advertising and marketing communications professionals, Dr Biodun Shobanjo. She joined The Quadrant Company, rose via the ranks and ultimately turned Chief Operating Officer of QuadrantMSL, working with main native and worldwide organisations throughout know-how, monetary companies, FMCG and different sectors.
Those years gave Tosin expertise, however additionally they helped her see what was lacking. She started to discover market gaps and alternatives to do issues otherwise. Eventually, she determined to construct one thing of her personal. That resolution turned AT3 Resources. The early years weren’t glamorous. Tosin has spoken brazenly about having extra time than briefs and taking over alternatives, together with some unpaid work, to construct expertise and credibility. She volunteered her experience to organisations reminiscent of Women in Management, Business and Public Service (WIMBIZ) and the Nigerian Economic Summit Group (NESG), generally asking just for AT3’s brand to seem on a backdrop.
In some ways, she was constructing a status earlier than recognition. The work ultimately started to communicate for itself. More briefs got here, native and world manufacturers trusted the company with their companies, and AT3 grew from a specialist communications consultancy into the broader model progress enterprise now generally known as AT3 – The MUVMNT Agency. Her expertise affords a helpful reminder that success hardly ever seems to be as neat whereas it’s being constructed because it does when the story is advised years later. Much of it occurs quietly, via endurance, consistency and a willingness to preserve doing the work earlier than anybody is paying consideration.
People who’ve labored intently with Tosin will recognise that persistence. Once she decides one thing is value doing, it may be tough to persuade her that it can’t be carried out. She might be heat and demanding, encouraging whereas nonetheless anticipating extra. She questions concepts, challenges assumptions and infrequently pushes individuals past their first reply. Underneath that method is a powerful perception in risk. A tough thought just isn’t all the time unattainable. Sometimes it merely wants extra thought, higher execution or somebody prepared to preserve working at it.
Perhaps probably the most attention-grabbing shift in Tosin’s profession got here after she had already constructed a reputation for herself in communications. For years, she helped organisations discover and inform their tales. Over time, she started creating areas for others to inform theirs. Through The Muvmnt Studio, she hosted conversations with girls leaders, business trailblazers, and company executives, together with The Uncovered Series. Through #ToshTalks, she created a extra private platform to share her ideas on management, entrepreneurship, communications and life. Then got here PodFest Naija, bringing collectively Nigeria’s rising group of podcasters, creators and storytellers.
The inaugural PodFest Naija in 2025 attracted greater than 2,200 registered podcasters, creators, storytellers and fans, with greater than 40 storytellers taking part. By 2026, it had grown right into a broader gathering of creators, manufacturers, tradition shapers and others within the storytelling group. That progress says one thing concerning the path Tosin’s work has taken. She spent years serving to manufacturers discover the fitting tales to inform. Today, she additionally helps create areas the place others can discover an viewers for their very own tales.
This evolution is smart to anybody who is aware of Tosh past her skilled titles. She loves a superb dialog. She reads, questions, debates and turns into deeply engaged when an thought catches her consideration. Her curiosity usually goes past what somebody has achieved to the particular person behind the achievement. That curiosity helps clarify why conversations, storytelling and creating alternatives for others have change into such an necessary a part of her work. She believes concepts deserve to be explored, individuals deserve to be heard and information turns into extra helpful when it’s shared.
Recognition has adopted. Tosin has been honoured amongst main girls in Nigeria’s advertising and marketing communications business, named an Outstanding PR Personality of the Year, recognised amongst business girls change-makers and listed amongst main girls in Africa. She has additionally served on worldwide and regional awards juries, together with the IPRA Global Awards and SABRE Awards. These achievements matter, however at 50, there’s one other manner to look at her success.
The extra attention-grabbing query is probably not what Tosin has accrued, however what she has multiplied: individuals, concepts, alternatives, and confidence.
That affect is usually tougher to placed on a résumé. You can see it within the colleague who accepts a much bigger problem as a result of Tosin noticed extra in them, the skilled who leaves a dialog believing an bold thought can work, or the girl who seems to be at Tosin’s profession and understands that altering path at 31 was not failure. Her journey exhibits that success can have a number of chapters. Reinvention doesn’t imply the chapter earlier than it was a mistake. Sometimes it merely means you’ve got realized sufficient to know it’s time to write one other one.
At 50, Tosin Adefeko has been a banker, media skilled, communications strategist, company chief, entrepreneur, storyteller, podcaster and convener. The thread connecting these completely different chapters is clearer than any single title: she has continued to develop whereas creating room for others to develop too. A significant profession, in spite of everything, just isn’t measured solely by what an individual builds, but in addition by what turns into doable for others in consequence. Tosin’s journey to date exhibits that one other thought, one other dialog, one other room to create, and one other story are all the time ready to be uncovered.
Progress Eyoh
Project Co-ordinator – Podfest Naija
